Privacy policy

Effective Date: 04 September 2026

This Privacy Policy explains how Boenga Pte Ltd (ā€œBoengaā€, ā€œBoenga Flowersā€, ā€œweā€, ā€œusā€ or ā€œourā€) collects, uses, discloses and protects personal data when you visit our website, place an order, contact us, or use our products and services.

We respect your privacy and are committed to handling your personal data responsibly and in accordance with applicable Singapore laws and regulations, including the Personal Data Protection Act 2012 (ā€œPDPAā€).

We are committed to protecting the personal data entrusted to us and to being transparent about how your information is collected and used.

We collect and use personal data only for purposes that are reasonably necessary for operating our business, fulfilling orders, providing our services, communicating with customers and improving your experience with Boenga.

We may update this Privacy Policy from time to time to reflect changes in our business, technology or applicable requirements. The latest version will be published on our website.

Depending on how you interact with Boenga, we may collect information such as:

  • Your name
  • Billing and delivery address
  • Email address
  • Telephone or WhatsApp number
  • Order and transaction details
  • Payment-related information processed through our payment service providers
  • Information you provide when contacting us or making an enquiry
  • Gift recipient information that you provide to fulfil a delivery
  • Information relating to your preferences or requests for our products and services

We only collect personal data that is reasonably necessary for the relevant purpose.

We may collect personal data when you:

  • Visit or browse our website
  • Create or use an account
  • Place an order
  • Provide information during checkout
  • Contact us by email, WhatsApp or other communication channels
  • Subscribe to our communications
  • Submit an enquiry or request for our services
  • Participate in promotions, events or other activities organised by Boenga

We may also receive information through technology and service providers that support the operation of our website and business.

Your personal data may be used for purposes including:

  • Processing and fulfilling your orders
  • Arranging flower delivery and related services
  • Processing payments and transactions
  • Responding to enquiries and providing customer service
  • Communicating with you about your orders or enquiries
  • Providing information about our products, services and floral experiences
  • Managing customer accounts and records
  • Improving our products, services and website experience
  • Understanding website usage and customer preferences
  • Conducting business analysis and administration
  • Complying with applicable laws, regulations and legal requirements
  • Other purposes reasonably necessary to operate our business

Where required under applicable law, we will seek your consent before using your personal data for additional purposes.

From time to time, we may send you information about Boenga products, services, events, promotions and other relevant updates.

Where required, we will obtain your consent before sending marketing communications.

You may unsubscribe from our marketing communications at any time by using the unsubscribe option provided in the relevant communication or by contacting us directly.

Please note that you may continue to receive essential communications relating to your orders, transactions or enquiries.

Our website may use cookies and similar technologies to improve website functionality, understand how visitors use our website and enhance your browsing experience.

Cookies may help us remember your preferences, recognise returning visitors and provide relevant website functionality.

You may adjust your browser settings to manage or disable cookies. Please note that disabling certain cookies may affect the functionality of our website.

Our website may also use third-party services that place or access cookies or similar technologies in accordance with their respective privacy policies.

Boenga works with selected third-party service providers to operate our business and provide our products and services.

These may include providers involved in:

  • Website and e-commerce services
  • Payment processing
  • Order fulfilment and delivery
  • Customer communications
  • Website analytics
  • Marketing and advertising
  • Information technology and hosting services

We may disclose personal data to these providers where reasonably necessary for them to perform services on our behalf.

We take reasonable steps to ensure that third parties handling personal data on our behalf provide appropriate protection for that information.

Payments made through our website may be processed by third-party payment service providers.

Boenga does not necessarily have access to or store complete payment card information. Payment information may be collected and processed directly by the relevant payment service provider in accordance with its own privacy policy and security practices.

We may disclose personal data where reasonably necessary for the purposes described in this Privacy Policy.

This may include disclosure to:

  • Service providers and business partners supporting our operations
  • Payment processors and financial service providers
  • Delivery and logistics providers
  • Website, hosting and technology providers
  • Professional advisers and service providers
  • Related companies or affiliates, where applicable
  • Government authorities or regulatory bodies where required by law
  • Other parties where you have provided consent or where disclosure is otherwise permitted or required by applicable law

We do not sell your personal data.

Some of our service providers may process or store personal data outside Singapore.

Where personal data is transferred outside Singapore, we will take reasonable steps to ensure that the transferred personal data receives a standard of protection comparable to that required under applicable Singapore data protection laws.

We take reasonable and appropriate measures to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.

However, no method of transmission or electronic storage can be guaranteed to be completely secure. While we take reasonable precautions to protect your information, we cannot guarantee absolute security.

You may request access to personal data that we hold about you and request correction of inaccurate or incomplete information, subject to applicable laws and requirements.

We may need to verify your identity before processing such requests.

To make a request, please contact us using the details provided under Contact Us.

We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, provide our products and services, comply with legal and business requirements, resolve disputes and maintain appropriate business records.

When personal data is no longer required, we will take reasonable steps to delete or anonymise it where appropriate.

Our website may contain links to third-party websites or services.

These websites are operated independently from Boenga and may have their own privacy policies and practices. This Privacy Policy does not apply to third-party websites.

We encourage you to review the privacy policies of any third-party website you visit.

Our website and services are not specifically directed at children.

We do not knowingly collect personal data from children without appropriate consent where such consent is required by applicable law.

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology or applicable laws and regulations.

Any updated version will be published on this page with the revised effective date.

We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal data.

If you have any questions about this Privacy Policy, wish to access or correct your personal data, or have any concerns about how your personal data is handled, please contact us:

Boenga Pte Ltd
WhatsApp: +65 9101 2089
Email: hello@boengaflowers.com

We will endeavour to respond to your enquiry within a reasonable period.